Forever Stamps: Preserving Eternity Through Change

By Baily Smith
Published on 2022-09-09

Introduction

In April 2007, the USPS released the first Forever Stamp featuring the Liberty Bell, a symbol of American freedom. By 2011, all one-ounce First-Class stamps, except those in rolls (500, 3000, 10000), became Forever Stamps. These stamps have sparked many questions:

• What are Forever Stamps?
• Why did the USPS convert most of its First-Class stamps to Forever Stamps?
• Why are they called “Forever”?

If you’re curious about these questions, let’s explore the answers together!

What Are Forever Stamps?

Forever Stamps are First-Class stamps with a unique feature: their value remains valid regardless of future price increases. They can be used to mail letters weighing up to one ounce domestically or internationally, though additional postage may be required for international mail.

You can buy USPS Forever Stamps at your local post office, online, or by phone. Be cautious to avoid counterfeits. Ensure the stamps are in perfect condition, as automatic sorters may reject illegible, damaged, or torn stamps, as well as those glued to envelopes.

In summary, USPS Forever Stamps are First-Class stamps that serve as the required postage for any standard one-ounce letter, regardless of future price changes. There are Global Forever Stamps for international shipping and regular Forever Stamps for domestic use.

Why Did USPS Convert Most of Its First-Class Stamps to Forever Stamps?

From a customer perspective, Forever Stamps offer the convenience of not worrying about future price fluctuations. For the USPS, Forever Stamps generate upfront revenue, similar to a membership model like Sam’s Club, but without annual fees. This creates a win-win situation for both the USPS and its customers.

Examining the USPS annual reports from 2006 and 2007 reveals a strategic shift:

2006:

• Emphasis on connection and collaboration.
• Focus on improving service and operational efficiency.

2007:

• Introduction of the Postal Accountability and Enhancement Act.
• Emphasis on future readiness, customer focus, and innovation.

The release of Forever Stamps aligns with this strategic shift, responding to customer needs and fostering innovation.

Financial Impact of Forever Stamps

Forever Stamps have positively impacted USPS financial performance. First-Class Mail revenue increased from $37,039 million in 2007 to $37,564 million, and total revenue rose from $72,817 million in 2006 to $74,973 million in 2007. By 2021, USPS revenue reached $77,009 million, demonstrating the success of this strategy.

Why Are They Named “Forever”?

The name “Forever” is clever, implying that the stamps can be used indefinitely. According to the Cambridge Dictionary, “forever” means:

• For all time
• For an extremely long time
• Very often

Thus, a Forever Stamp is a stamp that can be used indefinitely to share your memories with loved ones.

Conclusion

The introduction of Forever Stamps, while initially a business strategy, has proven beneficial for both USPS and its customers. In a rapidly changing world, these stamps preserve a sense of eternity, allowing people to share their feelings and memories timelessly.

References

1. Cambridge Dictionary – Forever
2. United States Postal Service Annual Report 2007
3. United States Postal Service Annual Report 2006
4. United States Postal Service Annual Report 2021